The Oscars 2014 EnvelopesOne of the most infamous lines in Oscar history will always be, "The envelope please." Over the years, the envelopes used in the Academy Awards have matured, gaining more media attention. This year, each Oscar envelope was custom made for each nominee. That totals 72 envelopes for the Oscars' 24 categories, as well as three announcement cards for every nominee (363 cards for 121 nominees). The cost? Approximately $200 - $500 per envelope. This envelope is so costly because of the meticulous attention paid to detail. Additionally, cost was high because so few were created. Small business owner Marc Friedland and his team of 10 staffers spent approximately 110 hours creating these gorgeous gold envelopes and cards. Each envelope, with red lacquered lining and heavy ecru paper, weighs a quarter of a pound, which is significantly heavier than most envelopes.
In 2011, Marc Friedland Couture Communications in L.A. was asked to create the envelopes. According to actor Tom Hanks, "these envelopes are works of art in themselves." This year, Friedland utilized social media, including Twitter and Vine to demonstrate the actual creation process. This year's envelopes included ten specialty processes:
- Custom-made paper / custom printed envelopes
- Hand-tooled die-making
- Hand-fed gold leaf stamping
- Hand-fed embossing
- Imprinting of nominee's names